Mastering the art of pitching can make all the difference in helping businesses secure future investment. It is the entry ticket to how people decide whether to give you their time, support or money.
By enhancing your pitching skills, refining your pitch deck and boosting your confidence, you can effectively communicate your vision, attract potential investors and ultimately take your business to new heights.
In this blog we highlight what you should consider when developing a compelling pitch.
Finding the right programme to address these considerations and to meet your needs can be difficult, this is why the Founders Forward Pitching programme exists – to help you own the room, speak with clarity and conviction, and deliver what matters with the confidence of someone who knows they belong at the table.
The Importance of Pitching Skills
Pitching is not just about presenting your business idea; it is about creating a compelling narrative that resonates with your audience. If you can’t confidently communicate what you do, why it matters and why it’s better, you will struggle to get traction with partners, customers or investors.
For entrepreneurs, developing strong pitching skills is crucial in proving the value of their ventures.
Honing your pitching abilities can effectively capture the attention of investors, build credibility and showcase your expertise and passion for your business.
Crafting an Impactful Pitch Deck
A well-designed pitch deck is essential for effectively communicating your business proposition, strategy and financial projections. When creating your pitch deck, it’s a good idea to focus on highlighting key metrics, showcasing your unique selling points and addressing potential concerns that investors may have.
Visual elements, concise content and a well-structured presentation can significantly enhance the impact of your pitch deck and leave a lasting impression on investors.
Here are some essential elements to consider when crafting an impactful pitch deck:
- Clear and compelling storytelling
- Visual appeal and design
- Key information and data
- Demonstrate traction and progress
- Address potential concerns
- Call to action
Your pitch deck reflects your professionalism, creativity and strategic vision as an entrepreneur. Invest time and effort in fine-tuning it to ensure that it effectively conveys your business’s value proposition and leaves a lasting impression on potential investors.
Boosting Confidence and Presence
Confidence is a key ingredient in successful pitching.
As an entrepreneur, it is important to exude confidence, assertiveness and authority when presenting your business to potential investors. Practising your pitch, seeking feedback and refining your delivery can help boost your confidence and ensure that you convey your message with conviction and clarity.
A key strategy to boosting your confidence is seeking the right support for you and networking. Confidence is contagious and investors are more likely to trust and support entrepreneurs who believe in themselves and their vision.
With confidence and presence, you can captivate investors, inspire trust and pave the way for future success as a woman entrepreneur.
Founders Forward Perfect Pitch programme
For the third year running, the Founders Forward Perfect Pitch programme is back for 2025.
Launched by JPMorganChase in 2023, the programme offers a valuable opportunity to connect women-owned businesses in London with mentoring opportunities from JPMorganChase employees. As the partner helping to roll out this programme, we at Newable are committed to understanding and supporting the unique journeys of these businesses.
We are calling entrepreneurs in London to take part and address the challenging areas when pitching your business. You will come away with invaluable knowledge on perfecting your pitch and enhancing your investment plans through one-to-one mentoring, practical workshops and valuable feedback from the JPMorganChase team.
Cohort two is still open for applications and is geared towards businesses that are ready to raise investment and have a strong pitch deck.
To find out more about the programme and to take part, please click here.