With support from JPMorganChase and Newable through the Founders Forward Perfect Pitch programme, Period Harmony receives bespoke advice, one-to-one mentoring and enhances its investment readiness and growth strategy.
The programme, launched by JPMorganChase in 2023, offers a valuable opportunity to connect women-owned businesses in London with mentoring opportunities from JPMorganChase employees.
As the delivery partner, we at Newable are committed to understanding and supporting the unique journeys of these businesses. By helping them build their goals, the programme aims to enhance their pitching skills, expand their networks and secure funding to support their investment plans.
The below case study demonstrates how Raminder Samra, Founder of Period Harmony benefited from the Founders Forward Perfect Pitch programme.
Period Harmony: revolutionising women’s health
Period Harmony is an innovative women’s health startup committed to creating natural, doctor-formulated products to support individuals throughout their menstrual cycle. Their flagship product, Monthly Soothers, is a discreet botanical analgesic patch infused with natural ingredients such as Boswellia and eucalyptus, designed to deliver targeted relief from period cramps for up to 12 hours.
Period Harmony’s unique blend of effective, clean ingredients along with a culturally resonating and emotionally engaging brand story sets the company apart from its competitors. With a loyal community of over 1.2 million organic social media followers, the company has effectively transformed awareness into successful product launches.
In May 2025, they launched in over 200 Boots UK pharmacy stores, experiencing sell-outs in several locations within the first week. Their unique selling point focuses on offering safe, non-ingestible relief that fits seamlessly into modern lifestyles. It is backed by real-world customer feedback and a brand ethos aimed at destigmatising menstruation through humour and transparency.
Raminder’s journey with Founders Forward Perfect Pitch
Raminder’s journey with the Founders Forward Perfect Pitch programme began in 2023. As a founder, the entrepreneurial journey can be isolating, especially when faced with critical decisions. The programme’s access to experienced advisers has proven invaluable to her growth.
Her Newable Business Adviser, Veronica Munoz de Andrea, has been a source of trusted guidance and mentorship throughout this transformative period. The programme has guided Raminder in refining her pitch, enhancing her fundraising capabilities and building her confidence through personalised support and strategic advice.
Raminder stated: “Working closely Veronica gave me the space to clarify my strategy, gain objective feedback, and move from instinct-led storytelling to a more focused and scalable growth plan. Her input helped me identify gaps in how I was presenting the business and gave me the tools to address them.”
Prior to engaging with the Founders Forward Perfect Pitch programme, Raminder encountered significant hurdles, one being where she lacked a supportive network essential for growth.
Despite a strong initial customer base and a rapidly expanding online community, establishing connections with advisers, investors and industry leaders remained challenges for her as a solo founder.
The programme has been integral in helping Raminder navigate these barriers, improve her pitching skills and facilitate connections with key industry stakeholders.
Strategic enhancements and future growth
The Founders Forward Perfect Pitch programme provided a strong foundation for accelerated growth and period Harmony’s expansion into over 200 Boots stores in the UK reflects the team’s continued drive and the product’s genuine market demand.
The emphasis on refining the pitch and go to market strategy directly contributed to the positive reception from both staff and customers following the launch, underscoring the programme’s significant impact on their readiness and growth strategy.
Following support, Period Harmony has implemented substantial changes to solidify and advance the business. These enhancements include refining pitch documentation, updating brand messaging to resonate more deeply with their target audience and optimising their go-to-market strategy. Such updates have been crucial in aligning operational objectives with the strategic vision, paving the way for sustained success and future expansion.
With its commitment to innovation and a focus on community engagement, Period Harmony is poised to continue making significant strides in the women’s health sector, ensuring that individuals receive the support they need during their menstrual cycles.
Reflecting on her experience in the Founders Forward Perfect Pitch programme, Raminder said: “My experience with the Founders Forward Perfect Pitch programme has been incredibly valuable, significantly impacting my professional growth and personal development. The structured support enabled me to refine and perfect my business pitch.”