The Inclusive Growth London programme is designed to support micro and small female-owned and/or disabled-owned businesses with the potential to grow, based or trading in Camden, Hackney, Tower Hamlets or Westminster. It delivers scale up business support across the boroughs and aims to strengthen confidence and resilience in underrepresented business owners to unlock growth opportunities.
Stanimira Velikova, Founder of NouraWell shares her experiences of being a participant on the programme.
Why I joined the Inclusive Growth London Programme
Opportunities like the Inclusive Growth London programme are invaluable for female founders. They provide clarity on business strategy, key considerations as a business owner and the confidence to make informed decisions. Support networks like this are essential, especially when such resources are often less accessible to women.
What support I received
My experience with the Inclusive Growth London programme has been incredibly valuable. I attended the ‘Boost Your Confidence to Elevate Your Business’ peer-to-peer workshop, in addition to benefiting from bespoke advice from my specialist adviser Hardeep Samra, who provided me with clarity on my business strategy.
The support helped me consider key aspects such as marketing strategies, data insights and overall business decision-making. The mix of in-person and virtual support made the experience flexible and accessible, equipping me with the practical knowledge that has strengthened my confidence as a business owner and helped me refine my approach to growth.
“Before joining the Inclusive Growth London programme, I struggled with defining a clear business strategy and understanding how to effectively position my services. Through the workshop and coaching calls with Hardeep, I gained practical insights into marketing strategies, leveraging data for decision-making and structuring my business for growth.
One unexpected outcome was realising that small adjustments, like refining my messaging and focusing on key metrics for my clients, could make a significant impact. I also learnt to be more forensic and strategic when contacting clients, ensuring my approach is more tailored and effective.
Additionally, I have two avenues of work and Hardeep helped me think about how to align them better for a more cohesive business strategy. The programme has not only provided clarity but also given me the confidence to make strategic decisions with a stronger foundation.”
Stanimira Velikova, NouraWell
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