Creative studio experiences growth after receiving support from the Open London programme
Graceful Monkey is a dynamic production studio specialising in CGI, imagery, motion, interactive, VR and AR technologies. Founded with the aim of creating immersive and engaging digital experiences, the company has a diverse portfolio of innovative solutions for clients across various industries.
The challenge for Graceful Monkey
Prior to engaging with the Open London programme, Graceful Monkey faced the challenge of effectively conveying the value of their WebVR product to potential clients. The product had broad appeal across different sectors, requiring prospects to envision the possibilities of interactive engagement with their customers.
The support Journey with Open London Programme
In June 2024, Graceful Monkey’s Owner and Creative Director, Kyle Grace, embarked on his support journey with the Open London Accelerator Programme. Kyle benefitted from bespoke advice from his business adviser Stephen Bardle, he also attended workshops and participated in pitch sessions. The programme helped him focus on identifying a specific target audience, understanding the business challenges and tailoring their product as a solution.
Through the Open London programme, Kyle was able to develop a clear value proposition for their business and product. By honing their pitching skills and refining their messaging, the company saw an increase in new business meetings and project opportunities. The programme’s support also facilitated introductions and connections to further elevate their product development.
Impact of the Open London Accelerator Programme
The support received from the Open London programme empowered Graceful Monkey to enhance their outreach efforts, leading to more successful engagements with potential clients. The newfound confidence in selling their services was a direct result of the workshops and pitch sessions, which compelled the company to critically evaluate their offerings and communicate their value effectively.
By adapting their approach to different audiences and learning how to tailor their messaging, Graceful Monkey unlocked new opportunities and expanded their client base.
Client testimonial
“The Open London programme gave us a confidence in selling, not just our new WebVR product, but all of our services across the business. In addition, we’ve really put into practice flexing our offering according to the audience, learning what to dial up and dial down, which has opened up many more conversations.”
Kyle Grace, Owner and creative director